AI PILOT · InstagramWebsite development brief: template and completed example
A copyable website brief and an illustrative completed example: goals, pages, materials, enquiries, access and acceptance criteria.
Read article Websites and landing pages
Website development — United States
We build clear, responsive websites that explain the offer, capture enquiries, and support measurable growth.
Working with this market We agree the engagement format and project stages after reviewing the requirements. Project estimates for this market are prepared in USD; the final payment method and taxes are confirmed before work starts.
What we do when building a website.
A website isn't a picture, it's a sales tool. So every stage works toward leads.
Analysis
We study the niche and competitors
We see what your customers search for, which sites currently capture those queries and why their offers are convincing. The site structure grows out of this.
Structure
We design pages around queries
Every service, city and common customer question gets its own page — that's how the site becomes visible in search and clear for the buyer.
Copy
We write in the buyer's language
No bureaucratese or vague words. Prices, timelines, work examples and answers to objections — what the customer wants to know before calling.
Leads
We build the lead path
Forms, buttons, messengers, callback — we place them so it's easy for the customer to reach you from any device.
Integrations
We connect a CRM and an AI assistant
Leads flow automatically into the CRM and control center, and the AI assistant answers visitors' questions and collects contacts around the clock.
Growth
We help after launch
SEO, advertising, new pages and content — we grow the site so the flow of leads increases rather than stopping on launch day.
What you get in hand.
Not a “business-card site”, but a working tool ready to take customers and grow.
A site built for customers
- Structure and pages for your niche's real queries.
- Copy in the buyer's language: prices, timelines, answers to objections.
- Fast loading and a convenient mobile version.
- A clear lead path: forms, messengers, phone.
Ready for leads and promotion
- Leads are gathered in the CRM and control center — nothing gets lost.
- An AI assistant trained on your knowledge base answers visitors.
- The site is ready for SEO and advertising from day one.
- A growth plan: which pages and sections to add next.
How the work goes.
From the first conversation to launch — in clear stages, with actions approved at every step.
1A talk about your business
You tell us which customers you want and what you sell. We ask questions and say honestly what kind of site you need — and whether a big one is needed at all.
2Niche analysis and structure
We study customer queries and competitors in your region. We agree the site structure with you: which pages and why.
3Design, copy, build
We show mockups, write copy, build the site, connect forms, the CRM, messengers and the AI assistant. You see the progress and approve each stage.
4Launch and growth
We launch the site, check the lead path and train your team. Then — SEO, advertising and new pages per the plan.
Why build your site with AI PILOT.
We're a full-cycle agency with our own AI platform: for us a website is part of the sales system, not a separate project.
Market firstWe don't draw “like everyone else” — first we analyze the niche, queries and competitors, then design the site.
Our own platformAI assistants, a lead control center and analysis tools — all our own, connected right away.
Full cycleAnalysis, development, SEO, advertising and support in one team — no need to assemble contractors.
The CIS marketWe know the niches and search results of Belarus and neighboring markets and work with concrete examples.
Verifiable example: Nord Haus client website. More projects and proprietary products are gathered in the section Cases & Experience.
Usually ordered together with a website.
For companies in Brest: website development in Brest. Other areas of work are listed in our service geography.
Tell us which customers you want to get.
We'll look at your niche, ask a few questions and suggest what the site should be to attract exactly those customers. No commitment.
Frequently asked questions
How long does building a website take?
A landing page for one service usually takes 2–3 weeks. A company site with several services — 4–8 weeks. The exact timeline depends on the number of pages and how fast we agree the stages. After the niche analysis we name a deadline and stick to it.
How much does website development cost in Belarus?
The price depends on the task: number of pages, catalog, customer account, integrations, copy and how ready the materials are. We first clarify the scope, then fix the stages and price. Current guidance is available on the project pricing and payment page.
What do you need from us to start?
A little time for a talk about the business: who your customers are, what you sell, how you differ from competitors. Photos, work examples and prices help a lot. You don't need to write copy — that's our job, you just check the facts.
How are you different from an ordinary design studio?
A studio starts with a mockup, we start with market analysis. First we find out what customers search for and which pages bring competitors leads, and only then do we design and draw. Plus we immediately connect a CRM, a AI assistant and lead control center — so the site is built into sales from day one.
Can you improve our old site instead of building a new one?
Often — yes. Start with a website audit: it will show what's cheaper — fixing the forms and adding missing pages, or rebuilding the site. We tell it as it is and don't push a new site if the old one can be revived.
What happens after the site launches?
A site without promotion is like a shop with no sign. After launch we help with SEO and advertising, add new pages for customer queries and make sure leads aren't lost. You can work to a growth plan or reach out as tasks arise.