AI PILOT · InstagramLaunching an online store: technical checklist
An online-store launch checklist: products and stock, order statuses, payments, shipping, CRM and mobile acceptance checks.
Read article Online stores and catalogs
Ecommerce development — United Kingdom
We design product discovery, checkout, payments, and operational handoff for online stores.
Working with this market We agree the engagement format and project stages after reviewing the requirements. Project estimates for this market are prepared in GBP; the final payment method and taxes are confirmed before work starts.
What we do when building a store.
A store isn't just a shopfront. It's payment, delivery, stock and orders that don't get lost.
Catalog
We design the catalog for the buyer
We build categories, filters, product cards and search around how customers choose: by price, size, purpose, availability.
Payment
We connect payment and delivery
Card payment via Stripe and ERIP/E-POS, cash on delivery, pickup and delivery services — to your market's rules.
Inventory
We sync prices and stock
We link the store to your inventory systems: change a price or a stock level on your side and it updates on the site automatically.
Orders
We gather orders in one place
Orders and requests land in the CRM and control center, notifications arrive in messengers — the manager sees everything and loses nothing.
Selection
We add an AI assistant
An AI trained on your catalog and company knowledge base answers “what suits me” questions and helps the customer choose a product.
Growth
We prepare the store for promotion
We build category and product pages around buyers' queries from the start, so SEO and advertising work instead of hitting a dead shopfront.
What you get in hand.
A working sales system, not a “site with products” that needs a separate programmer to run.
A store where people buy
- A catalog with filters and search, convenient on a phone.
- Cart and payment: Stripe, ERIP/E-POS, cash on delivery.
- Clear product cards: photos, prices, availability, delivery.
- An AI assistant for product selection and answering questions.
Management without the headache
- Orders in the CRM and control center, notifications to messengers.
- Price and stock sync with inventory systems.
- Easy catalog upkeep — your employee can handle it.
- Ready for SEO and advertising from day one.
How the work goes.
In stages, with actions approved: you always know what's being done and why.
1A talk about products and customers
What you sell, to whom, how you currently take payment and deliver. We decide together: a full cart or a catalog with a request.
2Niche analysis and catalog structure
We see how people buy in your niche and what competitors do. We agree the categories, filters and product cards.
3Build and integrations
We build the store, connect payment, delivery, the CRM, messengers and sync with inventory systems. We fill the first catalog.
4Launch and growth
We check the order path from cart to payment and train your team. Then we help with promotion and new sections.
Marketplaces and large catalogs.
If your task is bigger than a single-seller store — we've done it before.
Our own marketplace experience
- We built our own marketplace and a mobile app for it — we know such projects from the inside, not from others' examples.
- Platforms where sellers post their own products and listings.
- Personal accounts for sellers and buyers, moderation of listings.
- Catalogs of tens of thousands of items with search and filters.
What we build for platforms
- Seller registration, review and approval of listings.
- A platform control center: users, products, complaints, statistics.
- Notifications and messaging between buyer and seller.
- A mobile app for the platform — if your audience lives on the phone.
Why build your store with AI PILOT.
We're a full-cycle agency with our own AI platform — the store is built into your sales system right away.
Our own marketplaceWe built our own trading platform and its app — experience studios rarely have.
Local paymentStripe for cards and international customers, ERIP/E-POS for Belarus — we connect what your buyers actually pay with.
Full cycleAnalysis, development, content, promotion and support — one team is responsible for the result.
Our own platformAI assistants, an order control center and integrations with inventory systems — ready tools, not promises.
Usually ordered together with a store.
Tell us what you sell.
We'll look at your niche and competitors, ask a few questions and suggest what the store or catalog should be in your case — with a scope estimate.
Frequently asked questions
What payment can be connected in Belarus?
For buyers in Belarus we connect ERIP/E-POS — the familiar bank payment method. For card payments and customers abroad — Stripe. Plus the classics: cash on delivery, invoice for legal entities. We tailor the set of methods to your buyers.
How many products can a store have?
There's no limit on quantity: we make both 50-item catalogs and platforms with tens of thousands. The approach depends on scale — for large catalogs filters, search and automatic price and stock sync are especially important so the catalog doesn't go stale.
Who will fill the catalog with products?
Whatever suits you. The initial fill we usually do — we load products from your files and inventory systems. Then your employee runs the catalog: the admin panel is simple, training takes a couple of hours. If there are many products, we set up automatic import and updates.
Can the store be linked to our inventory system?
Yes, it's one of the main tasks. We set up exchange with your inventory systems: prices, stock and new products update on the site automatically, and orders from the site flow into your records. We tailor the exchange format to what you already use.
How to promote the store after launch?
We build category and product pages around buyers' queries from the start, so the store is ready for promotion from day one. Then we connect SEO and advertising: we raise search visibility, run ad campaigns and add pages for new queries. We don't promise a guaranteed top spot — we promise a clear plan and verifiable steps.